to your other presences online or simply just to buy the album. In addition, a simple image map allows you to create links elsewhere – e.g. Alongside this came the means to offer a more immersive backdrop to your channel, granting far more creative control:Īs you can see on the example above, the channel has infinitely more visual impact and can be styled easily to match your campaign aesthetic. Stripping back the clutter, the new layout placed the video clips at the centre of the design (and your attention) and focussed on offering a more streamlined, minimal interface. YouTube’s aspirations to become The Ultimate TV Station were never made more clear than when the “Cosmic Panda” design of their channels came into effect. Let’s take a look and run through the benefits and drawbacks: In the last year or more they have been slowing introducing a number of changes to their platform, and in combination these amount to a very compelling proposition for artists and their fans.
In the meantime, a a tortoise has been slowly creeping up on Facebook’s hare: YouTube. Instead, they land on the high visual impact of the main Wall page and, whilst you can pin a post to the top of that Page which might be a YouTube clip or a Soundcloud player, the reality is that means to have immediate connection via your music has been undermined. After all, with no means to stipulate a default landing tab, fans-to-be cannot land on a page of music or video to enjoy. Since Facebook introduced Timeline for Pages, there has been much talk of the devaluation of the Page for bands.
Of late though, things have been changing and shifts are occurring. Like many I’ve focussed on social media campaigns there, and many would still consider it the best place for artist’s to connect with fans. Tags: Amazon Darren Hemmings Facebook iTunes social social networking Social Networking Tools Songkick The Temper Trap Topspin With Teeth YouTubeįor at least 2 years now accepted wisdom has been that the second most important place a band should focus on (after their own website of course) is their Facebook Page.
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